GregBellDesign

Just wanted to let all y'all know that I will be speaking at the VanUE event on Tuesday October 16th. The talk will discuss the changes we've made in our usability process at ADG and the impact that it's had on both our work and the client's experience.

The official abstract:

Ever done a usability test, gone to the trouble of writing that killer report and seen the results go nowhere? Ever have to read someone else usability test report and think you’ve found the cure for insomnia? At Analytic Design Group we’ve experienced both frustrations and have come up with a better way, something we call Usability 2.0. This talk reviews how we’ve overhauled the process and come up with better ways to:

1. find participants
2. collect data
3. report our findings

Our clients have gone from reluctant readers of our reports to enthusiastic participants in the process. We’ve improved the client user experience and think that because of their far deeper engagement we’re producing much higher quality analysis and reporting that in turn results in a greater improvements to the end user’s customer experience as well.

Hope to see everyone out. It should be a good evening of user experience fun!